Essays for mba
6 Page Persuasive Essay Topics
Tuesday, August 25, 2020
The Next Generation of Insects and Insecticides Essay
The Next Generation of Insects and Insecticides - Essay Example Creepy crawlies are living beings which are viewed as generally various in a characteristic biology. They exist as either valuable or hurtful, contingent upon the idea of its environment. Ahead of schedule of the nineteenth century, certain types of arthropods like mosquitoes, have been viewed as causative operators of some significant infections and the disclosure of one modest however viable bug spray called dichlorodiphenyltrichloroethane or DDT in the year 1940s was considered as a huge forward leap in the administration of vector-borne sicknesses (Roosendall, 1997, p.1: standard 1-2). generally beneficial. Previously, creepy crawlies like pollinator honey bees could accomplish the fertilization needs of plantations, grounds with sunflower, berry patches and pumpkins. Today, a few ranches are huge, with less close by living space, and for the most part depend on bumble bees to fertilize the yields and pesticides to restrict the weeds and nuisance bugs (US Agroforestry Notes, 2007, p. 1: standard 1). Bug sprays are artificially planned substances that comprise of wide range poisonous elements for target bugs and when these substances are retained through the creepy crawlies' exoskeletal structures, it can result to death ( p. 1: standard 4). Then again, there are as of now documentations on bug protection from DDT since year 1447 and up to the present, researchers are persistently examining on instruments of how bugs hereditarily and typically react to uses of bug sprays. Open Concerns on Insects and Insecticide Use During 1950s and mid 1960s, a few nations sorted out to control or kill vector-borne sicknesses, for example, Malaria, Leishmaniasis and Chagas Disease through the presentation and utilization of dichlorodiphenyltrichloroethane or DDT. From the start, the projects were fruitful and a few nations have demonstrated to control the vectors (creepy crawlies that transmit maladies), at the same time, in many nations, the achievement is short named and they have seen that the bugs created protection from DDT which selected individuals to utilize increasingly costly synthetic substances (Roosendall, 1997, p.1: standard 3).In North America, West Nile Virus (WNV) has been a difficult issue since 1999. The infection is normally transmitted by grown-up mosquitoes. In this manner, in regions of Canada and all through United States, bug sprays are applied to investigate the episode of WNV which Your Name Here 3 therefore brought about a few open concerns, especially on the danger of bug spray use. In 2005, World Health Organization incited to assess the human-wellbeing dangers for WNV, wellbeing impacts from WNV contamination and evaluated potential populace dangers among human subgroups all through WNV infection flare-up situation. Results show that the degree of human-wellbeing dangers because of family presentation to mosquito bug sprays are low and won't prone to go past degrees of concern. In addition, results demonstrate that, as indicated by human wellbeing standards, the dangers from WNV is more than the dangers from destructive impacts or introduction to mosquito bug sprays (Environ Health Perspective, 2006, 114: 366-372). Likewise, there are additionally bug sprays from most pet items. Organophosphates found in these
Saturday, August 22, 2020
Movie of choice - Joyeux Noel (Merry Christmas) 2005 Essay
Film of decision - Joyeux Noel (Merry Christmas) 2005 - Essay Example Be that as it may, here there is one inverse circumstance and that is the club and fraternity which was set up before the war for quite a while. The arrangement is absolutely tight clamp versa for example from war to brotherhood and again from society to war. The officers from two inverse soldiers have just arranged for the war, yet praising the Christmas with the certified sentiments of clique. It is by all accounts peculiar and mind blowing yet it had occurred during the First World War. This astounding genuine story was imagined by Christian Carion in his film ââ¬Å"Joyeux Noel (Merry Christmas)â⬠One exceptionally lovely line cited by Henry Wadsworth Longfellow, ââ¬Å"If we could peruse the mystery history of our adversaries, we should discover in every keeps an eye on life distress and sufficiently enduring to incapacitate all hostility.â⬠Hostility is there among the nations, among the pioneers however shouldn't something be said about the regular troopers? As a piece of the obligations they may be battling with one another yet their battle isn't at all because of their own detestation. These fighters are likewise the individuals and they have their family, companions. War is for the legislative issues and not for individuals. Aside from being and foe of one another the officers have made some passionate tie ups with the troopers from their foe nation. In war stories we can see numerous extraordinary things. Here additionally we can see the adoration and scorn abide under one single rooftop. This film clarifies about the truce occurred in the regiments of three signif icant nations on the Christmas Eve of 1914 during the First World War close to Prussian involved France. Around then the warriors asking for tranquil family life put down their ammo and started to build up crew among one another. Despite the fact that this film is a war film, the methodology is individual and wistful. It offers conspicuousness to the feelings of the individual as opposed to the war and the political situation. Joyeux Noel (Merry Christmas) is an astounding and a contacting
Friday, July 31, 2020
How Antabuse Works to Treat Alcohol Use Disorder
How Antabuse Works to Treat Alcohol Use Disorder Addiction Alcohol Use Print Antabuse (Disulfiram) Treatment for Alcohol Use Disorder By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Medically reviewed by Medically reviewed by Steven Gans, MD on August 11, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on September 19, 2019 Photodisc / Getty Images More in Addiction Alcohol Use Binge Drinking Withdrawal and Relapse Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery In This Article Table of Contents Expand How It Works Side Effects Who Should Use Antabuse? What to Know Before Taking It What It Doesn't Do Efficacy View All Back To Top Antabuse (disulfiram) was the first medicine approved by the Food and Drug Administration (FDA) for the treatment of alcohol abuse and alcohol dependence. Its an effective deterrent because it causes an extremely unpleasant reaction if a person drinks alcohol while taking Antabuse. How It Works When you drink alcohol, your body metabolizes it into acetaldehyde, a very toxic substance that causes many of the hangover symptoms that occur after heavy drinking. Under normal circumstances, your body continues to oxidize acetaldehyde into acetic acid, which is harmless. How Alcoholic Metabolism Works Antabuse interferes with this metabolic process, preventing the oxidation of acetaldehyde into acetic acid and causing a build-up of acetaldehyde that is five to 10 times greater than what would normally be present after drinking alcohol. How Antabuse Can Affect You The high concentration of acetaldehyde that occurs when someone drinks while taking Antabuse triggers a very unpleasant reaction. The severity of the symptoms, which can range from mild to severe, depends on how much Antabuse and how much alcohol youve consumed. The symptoms last as long as alcohol is in your system. The effects from Antabuse begin about 10 minutes after alcohol enters your body and can last for an hour or more. If you drink alcohol while taking Antabuse, you can experience these symptoms: FlushingNauseaCopious vomitingSweatingThirstThrobbing in the head and neckHeadacheRespiratory difficultyChest PainPalpitationsDyspneaHyperventilationTachycardia (rapid heartbeat)Hypotension (low blood pressure)Syncope (loss of consciousness)Marked uneasinessWeaknessVertigoBlurred visionConfusion Severe reactions can include respiratory depression, cardiovascular collapse, myocardial infarction (heart attack), acute congestive heart failure, unconsciousness, arrhythmias, convulsions, and even death. Who Should Use Antabuse? Only someone who wants to try to quit drinking and who is fully aware of the consequences of drinking while on Antabuse should take it. Antabuse should never be given to someone without their knowledge and informed consent, nor should it be given to anyone who is intoxicated. Due to possible severe reactions, Antabuse should not be given to anyone with severe heart disease, psychosis, or an allergy to Antabuse. Women who are pregnant should not take Antabuse and as there are several interactions with other medications, someone taking antabuse should consult with their doctor before taking other prescription or over the counter medications. What You Should Know Before Taking Antabuse If you are taking Antabuse, its important that you avoid sauces, vinegars, and all foods and beverages containing alcohol. Do not drink any alcoholic beverages (including wine, beer, and medications that contain alcohol such as cough syrup) while taking Antabuse, during the 12-hour period before you take your first dose, and for several weeks after stopping the drug. What Antabuse Doesnt Do Antabuse serves merely as a physical and psychological deterrent for someone trying to stop drinking. It does not reduce the persons craving for alcohol nor does it treat any alcohol withdrawal symptoms. Antabuse is not a cure for alcoholism; it only discourages drinking. How Effective Is Antabuse? The effectiveness of Antabuse in helping someone quit drinking depends on the persons continued use of medication. Because Antabuse is administered in a daily pill, people can simply stop taking the drug and begin drinking a few days later. However, in Europe, where Antabuse is much more widely used than in the United States, research has shown that long-term use of Antabuse is very effective in helping people stop drinking, producing abstinence rates of 50%. The research revealed that the longer a person takes Antabuse, the more effective it is because they develop a habit of not drinking. What is the Most Effective Treatment for Alcoholism?
Friday, May 22, 2020
Cigarette Taxes, Smoking, and Exercise - 500 Words
Cigarette Taxes, Smoking, and Exercise The primary purpose of this study is to analyze whether cigarette taxes have an effect on exercise behavior. The authors creates a conceptual framework that describes how cigarette taxes could effects exercising habits and test its implications empirically using survey data from Behavioral Risk Factor Surveillance System (BRFSS). Preliminary results indicates cigarette taxes are negatively correlated with exercise behavior. Past studies on cigarette taxes have primarily been focused on its effect on reducing smoking. Some studies have also found a relationship between cigarette taxes and obesity rates. However this is the first study that is aimed at analyzing the effects of cigarette taxes onâ⬠¦show more contentâ⬠¦The magnitude of the off-set would determine the overall impact of the cigarette taxes on the health outcome. However, if a personââ¬â¢s only concern is weight management, then a reduction in exercises due to reduced cigarette consumption would both have negative effects on weight management and hence reduce personââ¬â¢s health. One shortcoming of the theoretical framework is, its assumption that exercises yield disutility to the person. In other words, it is assumed that persons dislike exercising and only exercises for its beneficial effects on health. This assumption seems unrealistic since it is very probable that people gain utility from exercising itself. If this assumptio n is relaxed, it is possible that people will not off-set the reduction in cigarette consumption by a reduction in exercise, which would then have a positive effect on the overall health function. The authors test the validity theoretical framework by conduction a regression analysis using data from the BRFSS, where a measure of exercise for an individual is regressed on state cigarette taxes along with other explanatory variables. The preliminary results indicate that cigarette taxes reduces exercise. However, results from some falsification test suggest that the results may not be credible. In my opinion this study successfully creates a theoretical model that could explain the ways in which cigarette taxes could exercise behavior. However, limitations in the empiricalShow MoreRelatedBans, Laws, And Taxes On Smoking Essay1020 Words à |à 5 PagesBans, Laws, and Taxes on smoking With the changing of times, many places over the years have gone smoke free. Some of these places include: hospitals, airplanes, restaurants, bars, universities, schools, hotels and many others. One of the places in Anchorage that has recently gone smoke free is the University of Anchorage Alaska. According to an article titled ââ¬Å"History of Smoke and Tobacco-Free UAAâ⬠(n.d.), ââ¬Å"With the new policy, UAA joins more than 1,500 colleges and universities in the U.S. thatRead MoreCause and Effect on Smoking Cigarettes Essay884 Words à |à 4 PagesSmoking is Unhealthy for Everyone Smoking cigarettes is hazardous to the body for many reasons, and it also affects not only human beings but our environment. Smoking cigarettes can be harmful to both the environment and humans because of the many chemicals and substances that produce this hazardous product. Smoking cigarettes reduces your ability to do things that require endurance, such as sports, and exercise. The tar in the cigarettes covers up alveoli, which help you breathe, which makesRead MoreCases1383 Words à |à 6 PagesIn the article it stated, ââ¬Å"A study showed a 12% drop in the first year after the law to stop smoking in enclosed public places came into force. The authors say there is growing evidence that many people are opting for smoke-free homes as well. Asthma UK says the findings are encouraging.â⬠With these numbers more homes would be determined for smoke free homes, which reduces the negative externality smoking produces. As I stated before, a negative externality is produced when the marginal social benefitsRead MoreEssay on Arguments For and Against a Smoking Ban1426 Words à |à 6 Pagesrecreational drugs in the world; mainly in the form of cigarettes, but also in cigars and pipes, and in combination with cannabis and marijuana in joints. Although most countries put age restrictions on its use, over a billion adults smoke tobacco legally every day, and supplying this demand is big business. As well as having serious health consequences for smokers themselves, the pollution of other peoples atmospheres with cigarette smoke also makes this an environmental issueRead MoreSmoking in America1415 Words à |à 6 Pagesalarmingly high rate. Each time a smoker has a cigarette their life expectancy lowers. There are many different ways to quit smoking, but many of these methods are difficult to continue doing or are more expensive then continuing to smoke. This needs to change if the nation is going to see a time where less smokers are around. Smoking effects more than the smokers themselves, so to increase the health of the entire nation smoking must be stopped. After years of smoking, most methods donââ¬â¢t quite compare toRead MoreThe Government And Health Care1543 Words à |à 7 PagesJames L. Madara of the American Medical Association publicized that at minimum 25 cents of each health care dollar is used for the curing of illnesses or disabilities that result from changeable activities. Whether it is smoking, alcohol misuse, poor nourishment, too little exercise, failure to use seat belts, or overexposure to the sun, avoidable health care charges are the concern of numerous U.S. health care critics. U.S. health care critics are upset because there is overpowering proof that peopleRead MoreEssay about The Major Public Health Concern of Tobacco1390 Words à |à 6 PagesThe Major Public Health Concern of Tobacco Now, more than ever, more and more people are beginning to look at tobacco use as a major public health concern. It is nineteen ninety nine, and the number of smokers is rising while the average age of smoking initiation decreases. There are those that believe using tobacco of any type should be illegal, or at least restricted. Others believe it is up to the person to choose whether to use tobacco products or not, however most of these people believe tobaccoRead MoreThe Increasing Popularity Of Fast Food1602 Words à |à 7 Pagesand say, that an improvement in exercise will ultimately reduce obesity. Although that is a contributing factor, studies have shown otherwise. Recently, NBC news posted an article that suggested, ââ¬Å"A new study confirms the overall research findings that dietary change produces more weight loss than changes in exercise. Most often, weight loss during programs focused on dietary change produced two to three times greater weight loss than programs focused on exerciseâ⬠(Collins) The best way to lose unwantedRead MoreThe Ban On Tobacco Advertisements977 Words à |à 4 Pagessupported it as follows; As to discourage adolescents from taking up smoking; since the advertising agents put up slick and colorful adverts which make smoking to be deemed as cool by the youths, so the government and some human rights watch dogs will try to protect the youngsters who they deem to be vulnerable to such adverts on moral grounds. The governmentââ¬â¢s first obligation is to save its citizen hence this move. Smoking tobacco is a health hazard to humans, the smoker and the non smoker alike;Read MoreShould Smoking Be Effective?1350 Words à |à 6 Pagesthe topic of smoking. Some argue that smoking has risen to the level of a public health crisis, and cite some very distributing statistics in order to support those claims. For example, the Centers for Disease Control (2015) estimates that 6 million Americans die each year from tobacco, and the direct medical costs associated with treating smokers tops 150 billion dollars annually. These facts have motivated many public policy makers to consider new ways to deter Americans from smoking, including heavily
Sunday, May 10, 2020
Race And Its Impact On Society - 972 Words
Race, a term people choose to blandly deny but affect our everyday lives. Whether or not we choose to be consciously aware of it or not, race has an astronomical effect on our society. A personsââ¬â¢ race affects what school that they attend, their form of employment and ultimately how they are perceived. Race is defined as ââ¬Å"groupings of people believed to share common descent, based on perceived innate physical similaritiesâ⬠. Smith Lecture notes. Essentially, one can categorize or identify the race of an individual based on physical characteristics such as eye shape, nose, hair color, hair texture, and body structure. The idea of race has not existed through out human time, it was a term that was recently established by white suppress as a means to justify the enslavement of African people. The term is still being used today as a means to continue to suppress the blacks and to make whites seem superior to black individuals. The purpose of race was to explain why some people could be denied the natural rights that was promised to them; liberty. Race is a social construct, this means that the concept of ââ¬Å"raceâ⬠results from from a process of signification whereby only certain physical characteristics are attributed with meaning and are then used to organize populations into groups which are then defined as races . Through social practice a personsââ¬â¢ perception of an individual based on specific physical attributes are used to group people that share these physical propertiesShow MoreRelatedRace and Ethicity within Sociology959 Words à |à 4 Pageswithin our society. Within the subtopic of race, several areas including our current culture, social psychology and the current format of our social institutions allow for the production and often the reproduction of racial discrimination in our day and age. Throughout this course, the various readings and class lectures have been very beneficial when examining the impact that racial d iscrimination and inequality has on our society. In this paper, I will delve into the subtopic of race and ethnicityRead MoreThe Red Summer Of 19191038 Words à |à 5 Pageskilled than the amount of people being killed in the Chicago race riots. Fighting was happening all over our country. We were killing one another because of the hatred towards racism. ââ¬Å"The Red Summer of 1919 refers to a series of race riots that took place between May and October of that year. Although riots occurred in more than thirty cities throughout the United States, the bloodiest events were in Chicago, Washington D.C. and Elaine, Ark.â⬠(Retreived from the About Education website : http://afroamhistoryRead MoreDiversity At A Young Age920 Words à |à 4 PagesDiversity is a very common word used in today s society. There is a lot of different categories of diversity that a person can fall under. Diversity can be defined by different races, ethnicity, socioeconomics, disabilities, giftedness, g ender, sexual orientation, and many more. A human being can fall under one of these categories or even more than one. In the world around us, everybody is different in their own way. Diversity plays a huge part in breaking certain people in different categoriesRead MoreSsci 316 Study Guide Answers Essay978 Words à |à 4 Pagesdifferent groups? Assigning a hierarchy to different groups is more problematic. For example if our society were to simply note that different groups are different, without an overt or implied status hierarchy, the issues of inequality would not be as important as they are today 2. Are race and ethnicity the only types of inequality in the US today? diversity in US today is not limited to ethnicity, race ââ¬â other factors: social class (SES or socio-economic status), education, size of group, religionRead MoreTalcott Parson s Theory Of Pattern Variables1490 Words à |à 6 Pagesgroup based on ascribed traits (i.e. race, gender, age) and the impact it has on other areas of life, such as academics or work ethic. For example, African Americans are frequently stereotyped as having a lower IQ, performing poorer in academic settings, but being more athletic oriented; they face this stereotype because of their ascribed trait of skin color, or race (which is already a socially constructed phenomenon), even as it has little to no actual impact upon these aspects of life (what correlationRead MoreRace : The Power Of Illusion, Microbiologist Pilar Ossorio996 Words à |à 4 Pages4/17/17 Race is a hot topic in our world. We all think we know what race is. After all, we are constantly being bombarded with it whether it be from media, politics, or sports. The truth is that race does not revolve around the idea of biological traits or characteristics. It is a modern concept that we as a society have created to divide people into categories. I will argue that race is socially constructed from a biological, political history, and sociological standpoint, and how it may impact otherRead MoreRacism And The Social Structures Of Race Essay1700 Words à |à 7 Pagesidea of race has been constructed over hundreds of years, with numerous cultural implications arising from this construction. Since Johann Fredrich Blumenbachââ¬â¢s racial hierarchy, the inventor of a ââ¬Å"â⬠¦modern racial classification (Gould 1994:66), the idea of race as a scientific truth justified slavery, colonisation and other existing racial structures. We see these racial hierarchies with notio ns of white superiority affecting events around the globe everyday; regardless of the fact that race has beenRead MoreStereotypes And Stereotypes Of Stereotypes1362 Words à |à 6 Pagesof a society, and usually have a negative message. It is commonly said that a world without these stereotypes is how the world should be. However, this is unachievable. As harmful as a stereotype can be, it is necessary and it is a part of all of our lives. Stereotypes are inevitable and present in all places and therefore are a factor in all human beings lives whether they know it or not. PARTITION 1: Firstly, while stereotypes are a major issue in todayââ¬â¢s world, they are crucial to society andRead MoreThe Arms Race and How it Changed the United States of America1415 Words à |à 6 Pagesââ¬Å"The Evil Empireâ⬠ââ¬â that is what, at the height of the arms race, United States President Ronald Reagan called the Soviet Union (Rudolph 1). Unsurprisingly, the Soviet Union was similarly upset at the United States. This anger is what fueled the arms race. During the Cold War, due to fears of nuclear attack, the US and Soviet Union designed and deployed thousands of nuclear warheads, each hoping to deter the other from nuclear launch with threat of counter attack (Oââ¬â¢Neal 1). This massive armsRead MorePersuasive Essay On Racism1138 Words à |à 5 Pagesfor letting a group of her students name themselves as something offensive. It was definitely something she wasnââ¬â¢t familiar with so she slid by, causing controversy for the parents and the so ciety. But did the teacher deserve all that criticism? Blogger Kate Clancy noted that ââ¬Å"people need to focus more on the impact rather than the intentâ⬠(Tannenbaum). Did someone get hurt? Was there a negative outcome? Based on that, the teacher should apologize to the angry parents. In another words, people tend
Wednesday, May 6, 2020
Evaluating the Role of the Media in the British General Election 2010 Free Essays
Critically evaluate the role of the media in the British General Election 2010. ââ¬Å"Media should keep people informed about public affairs so that individuals are adequately briefed when they take part in the process of self government. â⬠(Curran, James 2005). We will write a custom essay sample on Evaluating the Role of the Media in the British General Election 2010 or any similar topic only for you Order Now The role of the media, as Curran as explained is a supposed to be a way of allowing individuals to think for themselves, having their own opinions and ideas about the news and information that is given to them through different medias. So for my essay I will be focusing on the way in which the media, mainly T.V, allowed the general public to think for themselves during the British General election, mainly focusing on the ââ¬ËAlternative General Electionââ¬â¢ which was aired on the same night as the Election, on Channel 4 and on the political advertising used for each party and the ways in which the media use emotion to sway the general public. Television is a very powerful media form, as ââ¬Å"more than 90% of the UK TV homes already have digitalâ⬠(The Guardian Online 2010) shows that we are relatively dependant on having television in our day-to-day lives.Television as a media form is the most powerful source of information for the average person, as the news is on hourly on a large variety of channels, reporting news from all over the world. There are even specific channels that viewers can tune into to receive specialist television programs, like BBC Parliament, where viewers can watch the House of Commons live from the comfort of their own homes. The BBC hosted the British General Election on Thursday the 6th of May 2010, and on the same evening, for those who werenââ¬â¢t as eager to watch the real General Election, could tune into Channel 4ââ¬â¢s ââ¬ËAlternative Election Nightââ¬â¢.Channel 4ââ¬â¢s aim was to make the Election a slightly more enjoyable event for the general public, as they say on the Channel 4 website ââ¬Å"the show promises satire and sass, minus the staid political swing-o-metersâ⬠. Hosted by ââ¬Å"comedy enthusiastsâ⬠Charlie Brooker, David Mitchell, Jimmy Carr and Lauren Laverne, is a constructive way of enticing the audience, using presenters that they have heard of and enjoy watching from other programs they have been in. Unlike the General Election,Channel 4 have focused mainly on the comedy aspect of the Election, also by using a live audience and intercepting the program with specially recorded shows, such as an Election special of ââ¬ËCome Dine with Meââ¬â¢ featuring Politianââ¬â¢s such as Edwina Curry and Derek Hatton. Advertising is another form of the media in which information and ideas are transmitted to an audience. Advertising unlike television to more so used for persuading and transforming the ideas and emotions of the public. Sabato (1981) once said ââ¬Å"the increase in negative adverts attribute to the proprietary research that shows negative messages have powerful effectsâ⬠(Biocca pg. 45), which relates to the ways political adverting was used in the 2010 General Elections. For example, the Labour party released a poster of David Cameronââ¬â¢s face (leader of the Conservative party) computerized onto the body of Jean Simmons from ââ¬Å"Life on Marsâ⬠and ââ¬Å"Ashes to Ashesâ⬠to present a 1979 government threat, but on the other hand this poster is speaking out to the Conservatives as when the government was last Conservative was when Margaret Thatcher was Prime Minister. On the other hand it also relates to the Labour party insisting that they vote Labour, or the Margaret Thatcher days will be upon them again.Political advertising and Personal Relations go hand in hand to use the emotion of the public as a tactic to win over individuals. ââ¬Å"Lord Young is reputed to have said that ââ¬ËGovernment programmes are like cornflakes. If they are not marketed, they will not sellââ¬â¢ The phrase, though not profound, expressed will ministers marketing and campaigning techniques to package polices and bring them to the attention of the publicâ⬠(Franklin, Bob 1994) Therefore showing that personal relations along with marketing and advertising donââ¬â¢t seem to mind what they have to do as long as they get the end result.As Kaid mentions in ââ¬ËPolitical Advertisingââ¬â¢, ââ¬Å"Hart (2000) suggests that political ads are ââ¬Ëeffusiveââ¬â¢ and full of emotional logic. He cautions that in fact, ââ¬Å"â⬠¦one must never underestimate the importance of that which advertising most reliably delivers ââ¬â political emotionâ⬠. â⬠(Kaid 2004). By using emotional advertising the companies and more importantly political parties are able to sway the public into believing what they find emotio nally satisfying, ââ¬Å"commercials that contain both negative and positive emotional messages, are remembered significantly better than either negative-only or positive-only commercials.In addition, the single-emotion commercials remembered significantly better that neutral or non-emotional commercialsâ⬠(Biocca 1991). In 2010, during and before the General Election, there where many poster around the UK trying to encourage the general public to vote for which ever party they were most influenced by. There were many posters for this yearââ¬â¢s General Elections, and the main theme of 2010 Elections was to use the opposing party leader in their campaigns and try to manipulate their words and also in some cases put words into their mouths.For my first example, I have chosen the campaign poster for the Conservative party, they have featured a head and shoulders image of David Cameron with the text next to him saying, ââ¬Å"We canââ¬â¢t go on like this. Iââ¬â¢ll cut the deficit, not the NHSâ⬠. When I looked into the other posters from the General Elections, I ten discovered the use of using the other party leaders as the main attraction of the poster, but then only to knock them down by using a quote or fact about them to contradict the poster itself.For example, I found the most effecti ve posters were that of the Conservative party, as they used a photograph of Gordon Brownââ¬â¢s face, next to a bold statement ââ¬Å"I caused record youth unemployment. Let me do it againâ⬠. I found this poster more to the point, and it was a lot very obvious what the Conservative party was trying to do, and honestly for me, it works, I think if I had of voted at all this would probably would have swayed me against the Labour party.Gordon Brownââ¬â¢s true colours where presented when he left a Sky News microphone on after a confrontation from an old lady called Gillian Duffy. It was caught on tape that he called her a ââ¬Å"bigoted womanâ⬠. If Brown had of known about the microphone he wouldnââ¬â¢t have commented like he did, and we as the public would not have known about his actual feelings towards the woman and neither would she. Because the report of this comment was circulated at such speed, Brown felt it right to go round to Duffyââ¬â¢s house and apologise to his for his comment.The reason for the confrontation was that Mrs. Duffy was in fact a long time Labour supporter who had challenged Brown about issues such as immigration from Eastern Europe an d then about the national debt in the UK. After this event, many articles broke out in newspapers and online, for example the BBC News website published a article called ââ¬Å"Election 2010:Leaders prepare for TV debate on economyâ⬠, with the subtitle of, ââ¬Å"Gordon Brown has said he is determined to focus on the economy ahead of the last live TV debate, a day after he was overheard calling a voter ââ¬Å"bigotedâ⬠. What is interesting is that the fact that Brown has made a slight comment about a woman had been more important than the actual reason Brown was even on camera that day, for the TV debate. One reading that I found particularly interesting and in relation to media and the General Elections was written by Angela Phillips. She is focused on the journalists and their sources online, she talks about how ââ¬Å"the relationship between journalists and their sources is central to any claim that the news media may make to a role within the Habermasian ââ¬Ëpublic sphereââ¬â¢Ã¢â¬ .This extract explore s the reasons why and how the media have tried to relate to their key audience within the general public. She later goes on to speak about Silverstone (1988) and his ideas about the ââ¬Å"story teller working to re-align cultural ties and allegiances through establishment and re-enforcing of cultural myth, it is through their choice of relationships and prioritization of information that they seek to reflect, or indeed to determine, the political and cultural agenda of the momentâ⬠. Phillips, 2009. pp. 87) So they are saying that journalists have used their status to get in touch with people who have the information that they need, and are willing to jeopardize their priorities if something better comes along; ââ¬Å"cultural agenda of the momentâ⬠. To conclude, the role of the media during the British General Elections of 2010 has been the most powerful form of publishing and informing the nation of the inââ¬â¢s and outââ¬â¢s of British Politics.The tabloids have printed articles using the general public as there target zone, to print, on occasion, fad articles about opinions and the events, the Sky News microphone that was left on Gordon Brown, and managed to record him insulting a member of the general public and of course, the new room where the news is put together, and presented live to us at home, allowing us to indulge in news when ever we wish, well at hourly intervals throughout the day. Not forgetting one of the most important new forms of media, World Hav e Your Say on BBC radioâ⬠¦not only for the new bulletins of the day, but also or other members of the public to have their say about the news in question. With out the media, we would not be as well informed about what goes on around us, and we need to know what is going on around us for our own safety, and more importantly our knowledge.Bibliography http://news. bbc. co. uk/1/hi/8649012. stmhttp://news. bbc. co. uk/1/hi/uk_politics/election_2010/8650546. stmhttp://www. channel4. com/programmes/channel-4s-alternative-election-night/episode-guide/series-1/episode-1http://www. guardian. co. uk/media/2010/may/04/thinkbox-television-viewinghttp://en. wikipedia. rg/wiki/Walter_Lippmannhttp://en. wikipedia. org/wiki/United_Kingdom_general_election How to cite Evaluating the Role of the Media in the British General Election 2010, Papers
Wednesday, April 29, 2020
Sleep Easy Motel Essay Example
Sleep Easy Motel Paper Tonia Simatos 045-262-078 Case # 6- SleepEasy Motel 1. Problem Statement a. Current State: * SleepEasy motel is losing money. Occupancy of the hotel is around 55 percent of capacity which according to industry figures is 13 percent below the average of 68 percent for similar motels in the area. * Large number of customers driving around the parking lot of motel and leaving. * A lot of competition In the area, other hotels offer better facilities. b. Desired state * Have the occupancy of hotel go up to and stabilize to at least 68 percent capacity to generate more profit. Better facilities to attract more customers and have them choose SleepEasy Motel instead of other competitors. 2. Analysis c. Why did this problem arise? SleepEasyââ¬â¢s facilities are lacking. Facilities are most important to approximately 78% of the visitors in the area when choosing accommodation (no restaurant or pool). Huang is relying on customers coming to the resort by just finding it when they drive towar d the area however, 40 percent of the visitors plan and reserve their rooms more than 60 days in advance. There are no signs advertising the motel. d. What is important from a 5C or SWOT or PEST perspective 3. SWOT- Strengths- located in a rapidly expanding resort area. ââ¬â Only 22km away from a tourist area. Weaknesses- No recreational facilities. ââ¬â No advertising or signage to attract customers. Opportunities- Join a franchise to attract more customers. Threats- a lot of current competition of bigger hotel chains. ââ¬â More motels opening in the area. 4. Alternatives e. Make changes to SleepEasy Motel to accommodate and attract more customers, create a loyalty program and launch advertising initiatives. Pro- Huang will keep the revenue from sales and can manage the hotelââ¬â¢s maintenance and improvements on his own. Con- Since the hotel is not doing well Huang may have to take out a loan to renovate the hotel and he may not be able to afford it. f. Join the Days Inn franchise to target more customers. Pros- no major capital investment. ââ¬â Recognized national chain, use of central reservation system and website will attract more customers. Offers- InnCentives loyalty club for frequent travelers and corporate rate programs for business travelers. September Days Club for travelers to receive discounts and quarterly travel magazine. -Past promotion sold an additional 10, 000 rooms. Cons- Huang must pay 8 percent of gross room revenues to the franchise. Huang must agree to maintain, repair and improve the facility in accordance to Days Innââ¬â¢s franchise standards. g. Join the Holiday Inn Franchise to target more customers. Pros- Huang will probably be required to build a pool, can charge $75 per day as opposed to $45. ââ¬â Recognized national chain, use of central reservation system an d website will attract more customers. ââ¬â Offers loyalty program, Priority Club Worldwide. ââ¬â Advertises on TV and in print. Cons- must pay 8 percent of gross room revenues to the franchise. ââ¬â Huang must contribute a capital investment of between $300,000 to $500,000. Huang must agree to maintain, repair and improve the facility in accordance to Days Innââ¬â¢s franchise standards. 5. Recommendation h. Considering that 78 percent of the visitors to this area indicated that recreational facilities were important in their choice of accommodation, Huang should join the Holiday Inn franchise. 6. Implementation i. If Huang does not have the money for the capital investment he must take out a loan to renovate the hotel. He must then implement maintenance of the hotel, repairs and improvements in compliance with Holiday Inn. 7. Theory / Jargon / Concepts I USED in analyzing this case. S. W. O. T analysis We will write a custom essay sample on Sleep Easy Motel specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sleep Easy Motel specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sleep Easy Motel specifically for you FOR ONLY $16.38 $13.9/page Hire Writer
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